Scan Me!
Because of COVID, businesses had to rethink how to get physical marketing pieces into the hands of customers. One of the emerging techniques is the revitalization of the QR code. The Homestead Companies Marketing team has adopted this technology and has created new experiences for users. With the rise in mobile device sales, technology has allowed consumers to get to their destinations quicker and easier. On-the-go consumers are quickly becoming accustomed to online shopping via mobile devices and often require a quick and efficient way to do their research. QR Codes have emerged as a convenient alternative to traditional print advertisement formats. QR Codes offer users with relevant advertising and hyper-local information, which has become popular in the U.S. and Canada. Since the Homestead has begun using these innovative QR Codes, the company has increased its ad exposure by almost 10%. "We are currently using QR codes for self-guided tours, online reviews, digital brochures, and enter to win promotions," said Ryan McGahan, Vice President Of Operations. McGahan continues, "QR codes are easier to use now, and the data you can collect on a user is invaluable. As soon as the user scans the code, we capture phone#, name, and email in realtime. It can be a great way to generate leads, and we are enhancing the program in 2021."
Check out the experience here by opening up your camera app on your phone and hover over the code:
